Smart Phone Penetration Canada

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Mobile Marketing with SMS

The prospect of opening your first mobile marketing campaign can be downright frightening. Mobile is a new platform with new Conventions, new language and new metrics. You may have read a white paper in the past. It was probably dozens of pages long and filled with incomprehensible Jargon. He discussed mobile marketing campaigns paradigm shift that promised results. The only problem with the paper was that the campaigns said they were shockingly complex, and they seemed to technologies that have come out really. They were also expensive, and they require that your business into the hands of an expensive marketing firm.

We understand where you are coming. And that is why we have together this Ez Guide to Mobile Marketing with SMS. What makes this paper different?

  • Simplicity: Mobile Marketing includes a number of exciting different methods of mobile video on Location Based Advertising. The problem with these methods is twofold: they are unproven and require sophisticated consumers have the tools, and they are incredibly complicated to implement for businesses. Therefore, we want to focus on SMS. Text Messaging avoids these obstacles. Almost every cell phone supports text messaging and SMS with 600 billion per year in the U.S., the majority of consumers are sent familiar with the technology.
  • Do-Yourself: Mobile Marketing need not be difficult-It. This guide will show you how to quickly with a Do-It-Yourself (DIY) solution which does not Victims will start all of the power and effectiveness of an expensive, agency-run campaign.
  • Cost: In economic times good or bad , you should always keep a watchful eye on investments, the return on investment (ROI) of your marketing campaigns. DIY Mobile SMS Marketing with this goal met in two ways. First the text messaging cost. Rates per message are as low as a few pennies each. And secondly, you can create a powerful DIY Mobile Marketing Software Package to carefully monitor costs and response rates in real time.

Ready to learn how easy it is to start your first mobile marketing campaign?

About eZ Texting:

Since 2006, Ez Texting, the mobile marketing industry in which a simple LED, affordable text messaging platform for small to medium businesses. We are proud to be the only American turnkey online solution, provide customers from all sectors – education possible, hospitality, Religion, Politics, Non-profit organizations, technology and more – development and implementation of an SMS campaign in minutes.

Do you have a fast food franchise and must immediately send coupons to the hungry customers? Organize a weekly soccer league for your children and want a quick way to other parents to communicate? Are you looking for a way to capture incoming requests for your sales team? Look no further.

With our strong platform, Customers can setup SMS alerts, polls, contests, polls and more. Get instant feedback from your members right to your inbox with our Ez Texting true two-way messaging capabilities. And with the easy to remember common short code 313 131, setting up keywords is a snap. We also offer advanced API and dedicated short Code options.

Ez Texting is currently supporting the U.S. and Canada messaging for a rapidly growing customer base of over 40,000 users.

A Note: By Shane Neman, CEO of eZ Texting, Inc.

A few years ago, the term "Mobile Marketing" was a concept too esoteric and technical to be recorded for business, let alone tried to implement in-house. Ez Texting offers a web-based mobile text messaging platform for businesses. Here is how it works: you connect to Ez Texting online, tap a message and then it is out of your target audience (customers, organization members, employees, etc.) sent. For marketers, customers on the receiving side can choose to either ignore or respect you react to the support.

If a local sales team remember from Jostens, the yearbook and class ring company, recently used Ez Texting because students in the Puyallup, Washington, area about payment dates, number of People who paid for the company ahead of schedule even as graduation products rose 40%. Because of this success Rating Jostens team scrapped its direct mail campaign, it save about $ 1,000 in postage.

We love helping people to achieve that "Aha!" Moment. So many customers come to us with ideas that they only . Conceptualise It is rewarding to them with techniques that help to develop present their ideas into concrete results.

We also educate the customers love what exactly is mobile marketing, how to use it and show them what results they can expect. This is a great achievement for a small Team of people, but we have managed to help over 40,000 customers and continue to do so every day.

– Shane Neman
CEO, Ez Texting, Inc.

What is Mobile Marketing and why is it different?

Mobile marketing is, simply put, the practice of expanding your marketing efforts to mobile devices. Today's mobile devices means primarily mobile phones, including smart phones like the BlackBerry and Apple iPhone. In the future we will probably see full-fledged mobile computers, with persistent connections to the Internet. Such devices offer a rich media marketing platform. However, these services are not yet a meaningful scale. For example, less than a quarter of Americans have ever searched the mobile Web and this is the basic dilemma faced in your company, to consider whether you start your first mobile marketing campaign. You have heard that mobile marketing is not just the future of advertising, but.

Only this is not the case.

Contrary to what you may have heard, mobile marketing is here, and experienced companies from Fortune 500 companies to small businesses, are already successful mobile campaigns. SMS text messaging is the key to this puzzle.
Almost every phone in the United States support text messaging. About half of all

The Americans have sent or received an SMS message. The average mobile subscriber sends nearly 200 text messages per month. When you look closer to the coveted 18-29 demographic, the adoption rate is even higher, edging towards saturation at 85%. Under the old 30-49 years, the adoption is at 65% and climbing

The Americans are clearly SMS. But what do they think it will be marketed to via SMS? In a recent study by the Direct Marketing Association, 70% of the sample indicated that they responded to a marketing text message. To this in perspective, adds to the DMA, that only 30% of respondents to a Marketing e-mail.

Why are consumers so eager to respond to marketing text messages? The response shows the value of offering text messaging for both you and your customers:

  • It is interactive – 21 Century Marketing is about a conversation with your customers, instead of yelling. A world with Intrusive Advertising such as spam saturated, pop-ups and advertising has overwhelmed consumers. Increasingly, they are in broadcast messages to a wide audience, whether through the use of digital video recorders the last commercials, or just skip the banner ads are ignored at their favorite website.
  • It's Personal – your customers To expect that you speak to them, and text messaging allows you to reach them individually, when, where, in the palm of the hand. Achieving this is of value to you the marketer. It is also the added value for your customers. With a few clicks their fingers crossed they can to respond to that message that you sent them. SMS can help relations build with your customers.
  • It is immediate – text messaging, such as Twitter and instant messaging, is incredibly fast. With SMS, you can use Their customers communicate as soon as they are now accustomed to live. You can also move quickly. Suppose you are a winter wear shop and you will see that today a Snowstorm on the way forward. In less than five minutes you can create a text message to your customers with a special offer to send hats and gloves.
  • It is Trackable – If for sending text messages to your customers, you can in real time, which has answered your message.
  • It is new – Although thousands of big and small companies are already marketing to their customers via SMS, the medium is still in its infancy. If you act now you can know your customers, that you are a forward-looking company. Your marketing efforts to break through the traditional clutter.

What Is the Value Proposition?

Mobile marketing is different in many flavors. For the vast majority of companies, we believe that is text-messaging the best way to reach your customers. To give you a quick overview of your options below us through the forms of mobile marketing other than text messaging, that are available on foot, with an explanation of their advantages and disadvantages.

  • Advertising on the Mobile Web – Many prominent sites now offer customized Web sites for mobile phones, using WAP, and specially designed iPhone or BlackBerry websites. The problem is to use, less than a quarter of Americans the mobile web. This limits the range of your mobile advertising campaign. Also, if a banner ad for the mobile Web, you must ensure that it displays correctly be in thousands of different devices, made design of over a dozen different manufacturers.

    If your company does not decide their own WAP site Create, you can you integrate it in your text messaging campaigns.

  • Bluetooth / Infrared – In recent years a number of Trademarks Bluetooth and infrared-marketing campaigns have rolled. In a typical scenario, a street advertising offers consumers the opportunity to receive marketing content wirelessly on the "hotspot". We have such initiatives by the Discovery Channel and Pepsi with New York City bus shelters seen. These campaigns, while technologically innovative, are rare.
  • Location Based Advertising – Many mobile phones are equipped with Global Positioning System receivers. In a typical scenario, a Business can have a special offer to a consumer, if they send in the vicinity. This technology is increasingly popular overseas, but it is very much in its infancy in the U.S..
  • Multimedia Message Service (MMS) – Most mobile phones support multimedia messages, images, can contain text, sound, and even videos. The iPhone is certainly not supported MMS. The disadvantage is that MMS can receive such marketing messages are expensive for the consumer. Moreover, different networks and different devices will comply with different standards, hindering easy, ubiquitous campaigns. Successful MMS campaigns run normally "on deck", which means that it is limited to a single airline. While running an "on-deck" campaign can They use the power of MMS by adaptation to a particular carrier technology, you are on the Airline Customer
  • Mobile Search – Marketers familiar with cost-per-click (CPC) search engine advertising programs like Google AdWords, may be aware that these programs are now on the mobile Web. Expand It makes your search CPC campaign on the mobile Web a number of challenges. First, the mobile search is suffering the same "REACH" disadvantages, such as mobile advertising. Above also hope the major cellular carriers to keep the searches in the house, instead of assigning their users to a mobile search engine, and if the consumers of their search Mobile device, their intentions are very different than when they make their desktop session.
  • Mobile Gaming – Consumers have begun to embrace gaming on the mobile. Some companies have begun to advertise within freely available games. Mobile gaming is certainly popular, but it does not scale. Above addition, your company may have difficulty finding suitable placements.

As you can see, all these formats marketing major drawbacks. We were not surprised to see them more profitable in the future. For the present, but none of them offer the range, the simplicity and low cost of text messaging.

Let us now look to mobile marketing with text messaging:

  • You Can Do-It-Yourself – Small and medium enterprises, which have not the inclination or resources to a marketing agency of the work a text messaging campaign in-house start with a simple Web-based software / Service as Ez Texting. All you need is a web browser and a credit card to get started.
  • Text messaging is cheap – the cost Text messaging is important that both you and your customers. Send a lot of text-messaging campaign cost (prices as low as a nickel per message). Receiving text messages is a very reasonable price: Most cell phone plans include at least a few hundred messages per month, and costs only pennies more news to obtain. Heavy texters – most of them are concentrated in the 18-35 age group – are likely have unlimited message plans.
  • High Penetration rate – half of all Americans already have SMS, and even those who do not the lyrics are almost certain to support your own text messaging, a phone. More than 250 Millions of Americans own a cell phone, and almost all of them are ready to receive your message. can offer no other form of mobile marketing text messaging reach.
  • Start the conversation with text messaging – Other types of mobile marketing will grow in importance in the future. If you start text-messaging with your customers now, you will have the relationship (and data) have in place to reach them in new ways in the future.

As the steps Start your text message marketing Campaign In 9

Since this is the EZ Guide to Mobile Marketing with text messaging, we hate to complicate things, but we have to do to help understand, an important difference between the two most common types of text message marketing campaigns. Do not worry – the difference is simple, but as you will see, the steps that You take to get started is, is based on the type of campaign that you plan differently.

There are two kinds of text-messaging campaigns: pull and Push. In a push campaign will start your business with a database held off in numbers. A pull campaign was developed to a database of phone numbers for the future use to build.

  • Pick A Firm – Can they handle volume; support them all air carriers, they offer simple to use software, they offer advanced features that you want to use, is available on the street?
  • The target customers / members want to achieve – the power of marketing with SMS messaging is that you can get to reach the desired customers. Figuring out who they are before you Design your campaign. (If you are implementing a push campaign, you already have these customers' phone numbers. If you are launching a campaign pull, you will design The campaign is best to reach your target customers)
  • Setup a means to Collect Numbers – There are three ways to collect figures on the phone. You can direct your customers opt-in by sending a message with your keyword a short code, you can collect customers' telephone numbers with a web widget, or if the implementation a push campaign, you can easily import previously collected telephone numbers in your campaign database.
  • Select a category – Can include a keyword is a short word (the numbers) that customers send a text message to to join your list. An example would be: 'Text Short code keyword list to join our text messaging. "If you choose marketing company to work a mobile, such as Ez Texting, it will allow you to their common short code to use. Ez Texting In case this code is to give 313 131 Feel free to try this! Text of the single number 313 131 and see what happens.
  • Choose A Good Call To Action (CTA) – want to join you offer your customers value in return for your database. A typical CTA could go: Text keyword short code to the list join our text messaging and receive a 10 percent discount on your next purchase at the boutique.
  • Design Your advertising – Your mobile marketing campaign can stand alone, or it can compliment your existing marketing campaigns.
  • Keep it simple! – If you send out a mass message, keep it simple. You have 160 characters. Use it wisely. And always send a test message to yourself!
  • Always allow your customers to opt-out – the first Text Your clients depend on you so they know how to opt out of receiving future text messages. This is usually achieved in replying STOP to any of your messages.
  • Track Your Results – If you receive data from a campaign you are collecting too much going on – response rates, time of day and other data points. Use this data to your next campaign design and achieve even greater ROI!

The price of Do-It-Yourself (DIY) Mobile Marketing

As we have already shown, mobile marketing with text messaging is simple. There are other advantages, the ease of use to DIY SMS:

  • Usability – A package such as mobile marketing Ez Texting is easy to use. It is web-based, ie there is no software to install. You can check on your campaigns and new projects from any computer with internet connection or directly from your own cell phone.
  • Cost – Our current economic climate is extremely challenging. It is a good chance that your customers are spending less. Meanwhile, your competitors to cut prices to make in the hope that what money they can. When starting looking for places to cut around corners, your marketing budget winds often in the crosshairs. A DIY mobile marketing campaign allows you to remain in contact to your customers, without the upfront costs of traditional ad buys. They can not afford to stop advertising and text messaging allows you to expensive, untargeted campaigns for affordable, targeted campaigns to avoid. Ez Texting Many customers tell us that they were able to return to other, more expensive advertising methods as soon as they built up an effective database opt-in customers.
  • Control – Everyone needs a helping hand from one and then, and one of the leading mobile marketing companies such as Ez Texting is always there, to help you get started and answer your questions. What you do not need is an expensive agency to do what you can do yourself, on their terms, instead of your own. Ez Texting The software allows you to send messages, receive, and on your own. More importantly, you control every dollar you can spend.
  • Information – When you data you manage your own mobile marketing campaign, you control your. Names, phone numbers, response rates – whatever data You collect, it's all yours. Do not rely on an agency for you with your data on request.
  • Campaigns that are allowed Yours is unique – instead of the Agency for new purposes, a cookie-cutter campaign with a DIY solution, you (or your marketing team) design campaigns that fit what your business does and what it represents.

Text Message Marketing, on the mere news Goes

SMS is the most popular and effective form of mobile marketing to do, because it does exactly what it is intended. You can enjoy huge ROI does nothing more than occasional SMS messages from your Customers, reminders and offers. But as you see, there is so much that we do. It is important for you and for your customers, all these methods simply too compelling things . Keep

  • Mobile Couponing – Load text in your keyword coupon to get your customer to be in your store for a discount now display can. In numerous surveys, consumers report that they, above all, to open news, we are worth.
  • Competitions – Commonly referred to as "Text-2-Win", a mobile competition offers consumers the opportunity to gain in value to text. Ez Texting's software includes built-in functionality of competition, so that you can randomly select the winner or the entries to offer prizes to the first x number of. Any person the texts in the competition will be added to your database of phone numbers
  • Voting & Trivia – working with consumers often produced the most successful marketing campaigns. Not only that, Voting & Trivia customers can put in their two cents on a topic, but collect valuable demographic Data about your target consumers' preferences, dislikes and personality trends.


Reviews & Tricks to Turbocharge Your Mobile Marketing Campaign

Do-It-Yourself Mobile Marketing with EZ Texting software is simple. This does not mean that our Software is not extremely powerful. After a few minutes of experimental broadcasts news, you'll be ready to try some of our advanced features:

  • Message Forwarding – The news that your customers will send mobile phone address can be forwarded to your e-mail or directly on your own. Radio stations use this feature to track relay questions to DJs. Churches conducted to a cell phone for anonymous prayer requests during church services.
  • Send Messages from your phone – When you can not just get a computer with an Internet connection you can still send messages to your database of customers. This is perfect for one-the-go clients and marketers. Busy working the floor at a convention or a trade fair? The sending of messages in real time to your customers from your mobile phone.
  • Message Scheduling If you know that you send a message to a certain point in the future, just enter it in the system, schedule, and then when the time comes, the message is sent out automatically.
  • Web widget – a fully customizable applications This widget allows patrons to the side you connect your text-messaging database from a website, e-mail BLAST, MySpace or Facebook. This security-enabled widget only subscribed unique active mobile phone numbers. Just copy the widget and you're done!
  • Random Sends – running a special offer? Just want some of your customers affected? With a chance to send the Ez Texting software sends messages to x number of random numbers in your database.
  • Application Programming Interface (API) API is general only for advanced users. If you do not know what an API is it's probably best to get to the next Page to jump. By Ez Texting your own account, you can integrate our API to send and receive text messages with your own website or application. This is helpful would like to companies with existing platforms such as medical practices, which add to an SMS notification system for their CRM tool.


Look Who's Texting

As we described in the introduction to this guide, mobile marketing with text messaging already there. Business small and large campaigns running at this moment. Last year, Super Stop USA, a gas station in St. Paul, MN, led to one of our most popular Ez Texting powered mobile marketing campaigns:

Super Stop USA – When gas prices go up are scheduled, USA Owner Tony Donatell Super Stop know in advance. He believed that his customers it would be to fill their tanks at one point his station when they were alerted in advance of the price increase. What took Mr. Donatell was a way to quickly reach its customers with this information.

Super Stop USA found a solution, with a program called Gas powered Ez Texting Alerts. To attract subscribers, entered the station Point of Purchase (POP) displays with CTA, from in-store signs at the registers advertising posters outside customers rely on the pump, Text to "GAS" to 25 827.

Super Stop accumulated over 70 participants in less than two weeks. They reported a response rate of more than 20% for each text message Blast. The program is still good a year later.

The following three campaigns have been around 2008 most prominent and most successful mobile marketing efforts:

American Idol – A few years ago, producers of American Idol and AT & T joined the audience to enable Idol on their favorite via SMS voting participants. In 2008, fans voted in droves, sending in 78 million SMS messages. In 2008, AT & T expanded their idol Efforts to include "Voting reminders, trivia, a TXT-n-Win contest promises the winner $ 50,000 cash and a trip for two to the Idol series finale in Los Angeles and participants ringtones and video clips with Audition outrageous moments. "

President Barack Obama's 2008 election campaign – political historians to study Barack Obama's historic campaign for the coming decades. It is one thing wrong communicate with everyone on already – Obama's New Media team leveraged the web, social networks and text messaging in an unprecedented manner with supporters, recruit donors, and better get-out-the-vote (gotv) efforts. Known, announced the Obama campaign, their vice presidential choice of Joe Biden decided to subscribers in via text message. The message was about 2.9 million mobile phones. The phone went into the campaign database.

Finally, when election day came, supporters received text messages reminding them to vote. This was much more than a nice way, a campaign that exploited so successfully text messaging – has research found that more efficient than SMS all other methods as gotv end is old-fashioned door-to-door canvassing. Acquisition can effectively turning out votes, as text messaging, but it costs almost 20x Sun more recruits per vote.

The American Red Cross – The American Red Cross raised $ 190,000 dollars a year in 2008 with his text 2HELP program. The Program is activated in the event of a disaster. According to the Wireless Foundation, "Subscribers of participating wireless provider can send a text message to" 2HELP "(24 357) give the word. "" A $ 5 will be made tax-deductible donation to the American Red Cross for disaster relief efforts. Donations will be on customer monthly bills appear or debited from a prepaid balance. "

In 2008, the text was 2HELP advertised campaign through various communication channels and received its biggest boost when both presidential candidates their constituents to act. During the Republican National Convention, Mike Duncan, the Chairman of the RNC asked to comment Convention companions, their Cell Phones and text into a donation. The Obama campaign leveraged its own text messaging campaign to help the Red Cross, by its entire database of subscribers, a message asks her to give the text to 24 537 (2HELP).

About the Author

Since 2006, Ez Texting has led the mobile marketing industry in providing a simple, affordable text messaging platform for small to medium-sized businesses. We proudly offer the only US-based turnkey online solution that allows clients from all industries – education, hospitality, religion, politics, non-profits, technology and more – to develop and execute a text messaging campaign within minutes.

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