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research

Posts Tagged ‘research’

Demographics Of Smart Phone Users

demographics of smart phone users

iPhone Application Advertising

The iPhone is perhaps the best mobile advertising vehicle because it is optimized for rich media applications and mobile browsing. Over time, iPhone application users have become an attractive demographic for advertisers because of their higher engagement with online media. iPhone application advertising thus emerged out of this engagement quotient and enterprises, especially retail, used this platform to show chase their individual USPs.

 

Riding on the new wave of iPhone application advertising, a host of median and technology companies have emerged to provide advertising related tools and analytics for iPhone developers. Many have a dedicated business unit for iPhone and are serving a host of Fortune 500 companies. Adidas, Chanel, Audi, and Levis are some of the companies who are cashing on iPhone application advertising.

 

It’s not difficult to gauge the popularity if iPhone application advertising where technologies like GPS is integrated with video and content. Video can react to user movements and you can add voices and control interactions. The advertisements, in future, will be available to users when the iPhone is in offline mode. This is attributed to advances in pre-caching technology and is expected to be a hit with 3G subscribers.

 

Apple’s App Store is flooded with applications which is certainly good news for Apple shareholders and analysts. As the store matures, they will be challenged to maintain the growth, innovation and dynamism of their applications. Moving away from the App Store, app developers have started exploiting social media tools like Twitter and Facebook. iPhone application advertising features heavily on these sites where users can download the app and subsequently rate it.

 

iPhone Application Advertising: Revenue Models

 

In the first model, companies deliver the content in multiple formats and target a mass market. The free app is advertising supported and hosted on media like Wired, Facebook, and NY Times.

 

In the second model, companies create a buzz around the app by offering it for free and marketing it to as many users as possible. Companies drive users to their website, create a campaign and find a source of revenue by selling data collected through market research.

 

In the third revenue model, companies sell the apps ranging from 99 cents to $4.99. These apps specialize in gaming and language translations. Advertising is done at a low price point and is aimed to achieve straight revenue.

 

iVdopia is the advanced mobile advertising platform and network, pioneering rich media and video advertising on iphone, android and other smart phones, including Pre-App video and social networking options on smart mobile devices providing better monetization opportunities for app developers. iVdopia’s brand-centric mobile advertising network and platform is used by top developers and brands such as Coca-Cola, Warner Brothers and Miller Lite to deliver premium advertising campaigns.

About the Author

I hope this article is informative. If you want more information on iPhone apps advertising and to know new concept then visit the website http://www.ivdopia.com

GTAC 2009 – Testing Applications on Mobile Devices

Smart Phone Market Size

smart phone market size
smart phone market size
BlackBerry Pearl 8130 or BlackBerry Curve 8330?

I am a Sprint customer, and I'm in the market for a new phone. I currently have a Katana II, the I love, but it is in some of the newer "smart phone" features are missing. I have narrowed my choice to BB or BB Pearl Curve. I've never owned a BB, but I would like to try. Both the Pearl and the Curve seem to all have the same properties, they are just different sizes and have different setups. I like the Pearl BC it smaller but I like the curve BC It has a full keyboard. Suggestions or opinions?

Get the Road! I have tried to Pearl. It is beautiful. Feels good and it is "small" But when I put my hands on my Curve. I was glad I did. The size is not bad at all. I think so. It's still a good size to be carried around. The larger screen makes it better for the browser. I like the buttons on the Pearl though. : [But Go for the Curve!

News is leaked, reached its climax, and stole, but now we have it for real, and its just got everything we expected, with a little tweaks unsuspected, the iPhone from Apple 4.

Smart Phone Demographics

smart phone demographics

Mobile phones are getting smarter?

If you have not heard of smartphones, we want to know where you've been hiding all the time. Smartphones have all over the news and have been opportunities, you know what they are – only you know them under another name. Smartphones are mobile phones with computer-like functions.

What is it? Aha! Yes, you not only have heard of them, you have it probably. Packed with Internet access, e-mail functions, address books, and seen a whole lot more have mobile phones a long way since, as their first debut. But be careful not to confuse these newest toys with sandbox devices.

Sandbox devices are Tools, pre-loaded with things such as calendar, calculator, and get a notepad. What can they differ from smartphones that users can add (download and install) additional programs to smartphones and they are apparently mini portable computers for people who use them. That – and the ability, content, the process is sitting on them – that makes these phones "smart".

Some of the most popular brand names include the Blackberry, PalmSource, Nokia, and Windows CE. But the enthusiasm is there, even some off-brand name extension. Today it is hard to be a phone that does not offer any sort of "smart" technology to find because in such high demand. The convenience of having information at our immediate access is phenomenal – so much so that thousands of programmers have the opportunity to build unique applications specific sprang for these small machines.

As a result you will find tons of games, databases, GPA systems, weather reporting systems Programs, and even small encyclopedias on these things – each accessible not to click – but a few presses of a free thumb. Of course, a mini-keyboard is for the text-messaging fan or for the poor guy who can not seem to Get out of the office. In the latter case, do not be surprised if the entire Microsoft Office suite within a screen no bigger than a matchbox appears to be found.

Is this a phase? This is highly doubtful. The market for these devices extends from the high technical and professional, to the pre-teen socialite. The product crosses all demographics and thanks to falling costs – it sees no economic boundaries as well. The Wikipedia claims to be delivered that "Out of one billion camera phones in 2008 to support, smart phones, the upper end of the market with full e-mail, be about 10% of the market or about 100 million units. "

But what it is that smart phones so attractive? As mentioned, smartphones give us the ability not only carry our data around with us where ever we go, it also gives us the ability to edit that data anywhere – at any time. In today's "reality" Based generation, we are always looking for the opportunity to understand and experience a moment. And we want to share this time with others. The best smartphones give us the opportunity to express our impromptu with entertaining results.

The attempt to do the same with a bulky desktop computer or laptop is cumbersome. Even some of the smallest peripherals (digital cameras, digital cameras, etc.) do not provide the same opportunities that smart phones do. to Run to a device for communication, creation, recording, editing and compliments just do the need for the current generation more, and then you do it faster!

About the Author

Information on chanticleer pear can be found at the Gardening Central site.

Smart Phone Revolution – Sales & Demographics

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